New businesses understand that to succeed these days they need to be on the web. But the reality is, just getting a website up is not enough. This is because the other half of this equation is that a website should not only work well and be informative, but anyone who wants what you are selling needs to be able to find it. The rules for how to build a website that can be found are called search engine optimization or SEO. Like many, you have probably heard the term but weren’t quite sure how it works or why it is important for you.
Working with Google
Although there are other search engines on the web such as Yahoo and Bing, Google is really the big dog that everyone tries to please when it comes to websites. That is because the majority of people who go on the web use it to find what they want. Google likes websites that are easily readable by their bots. These are little software programs that are constantly searching the web to gather information for its database. This is why search engine optimization rules exist. They are there to make it easy for search engines like Google to find your website and identify your audience through choicesyou make on your site.
Three Basics for SEO
Although the rules for search engine optimization often change, there are basics for any website to be easier to find on the net. Some of the basics can be done quite easily if you know your way around a website, and others require a bit of help. It is really up to the individual how much they want to handle on their own.
1. Use keyword research to identify your target market.
2. Optimize your site using those keywords so Google can tell who your target market is.
3. Let the rest of the web know what you have to offer with guest blogs, directory submissions and social media.
Let’s say you have a Websites for real estate agents that is all about selling real estate in Dayton Ohio. You want people who are looking for real estate agent websites in Dayton Ohio to find your site. A search engine optimization expert will do some keyword research to find what key words people use to find such a site. Then they will look at your pages and tell you just what needs to be changed so that Google’s robots will find your site easily and know that is what your site is all about. This is called keyword identification and is the cornerstone to search engine optimization. They will look at several key items such as your titles, the number of times certain key words are said in each page, what tags and links are on the page and how your files are named. These are all important to Google and make your site easier for it to find.
Finally it is important to make sure that you get the word out by doing a blog of your own (Google loves blogs and ranks them high), make sure that relevant directories for your market have your site listed and that you use social media for real estate to link to your site. These are all going to help you be seen and Google will know you are legitimate when they see this kind of activity around your site.
Keeping up with Search Engine Optimization
All of this may sound pretty complex to someone who is new to the world of SEO, but in addition the rules change constantly. They change for a good reason; Google wants to be sure that the sites with the best information are always rated on the top of their searches. This will mean that people return to Google to find what they need because it gives them the best and more informative sites when they search on it. But to do this Google is constantly looking for ways that people try to beat the system. That is why the best way to rank high with Google is to follow their SEO rules and offer good information on your site. It is also why even the best search engine optimization experts need to update sites from time to time to make sure that those sites are following all the latest SEO rules from Google.
This may all sound pretty intimidating, but a good search engine optimization expert can help you to keep your site up to date and ranking high with Google. Once they have worked with you to optimize your site, it is a simple decision to have them check your site on a regular basis anytime they know the rules have been changed to be sure your site is still optimized and your potential clients can find you on the web.
Working with Google
Although there are other search engines on the web such as Yahoo and Bing, Google is really the big dog that everyone tries to please when it comes to websites. That is because the majority of people who go on the web use it to find what they want. Google likes websites that are easily readable by their bots. These are little software programs that are constantly searching the web to gather information for its database. This is why search engine optimization rules exist. They are there to make it easy for search engines like Google to find your website and identify your audience through choicesyou make on your site.
Three Basics for SEO
Although the rules for search engine optimization often change, there are basics for any website to be easier to find on the net. Some of the basics can be done quite easily if you know your way around a website, and others require a bit of help. It is really up to the individual how much they want to handle on their own.
1. Use keyword research to identify your target market.
2. Optimize your site using those keywords so Google can tell who your target market is.
3. Let the rest of the web know what you have to offer with guest blogs, directory submissions and social media.
Let’s say you have a Websites for real estate agents that is all about selling real estate in Dayton Ohio. You want people who are looking for real estate agent websites in Dayton Ohio to find your site. A search engine optimization expert will do some keyword research to find what key words people use to find such a site. Then they will look at your pages and tell you just what needs to be changed so that Google’s robots will find your site easily and know that is what your site is all about. This is called keyword identification and is the cornerstone to search engine optimization. They will look at several key items such as your titles, the number of times certain key words are said in each page, what tags and links are on the page and how your files are named. These are all important to Google and make your site easier for it to find.
Finally it is important to make sure that you get the word out by doing a blog of your own (Google loves blogs and ranks them high), make sure that relevant directories for your market have your site listed and that you use social media for real estate to link to your site. These are all going to help you be seen and Google will know you are legitimate when they see this kind of activity around your site.
Keeping up with Search Engine Optimization
All of this may sound pretty complex to someone who is new to the world of SEO, but in addition the rules change constantly. They change for a good reason; Google wants to be sure that the sites with the best information are always rated on the top of their searches. This will mean that people return to Google to find what they need because it gives them the best and more informative sites when they search on it. But to do this Google is constantly looking for ways that people try to beat the system. That is why the best way to rank high with Google is to follow their SEO rules and offer good information on your site. It is also why even the best search engine optimization experts need to update sites from time to time to make sure that those sites are following all the latest SEO rules from Google.
This may all sound pretty intimidating, but a good search engine optimization expert can help you to keep your site up to date and ranking high with Google. Once they have worked with you to optimize your site, it is a simple decision to have them check your site on a regular basis anytime they know the rules have been changed to be sure your site is still optimized and your potential clients can find you on the web.
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